How should I choose a niche for my agency?

Votel recommends focusing on one niche and one brand first. Launching five brands in five niches makes it five times harder. Get successful in one, and look at others only when you hit the limit of scaling in that niche. You can still have different landing pages for different niches or brands, but keep the main focus on one.

Do not skip a niche because it looks crowded. When many agencies target a niche, it has been tested and it works, so treat that as a reason to go in, not to stay out. Following what is working is one of the easiest ways to grow. Any good niche, for example HVAC, still has plenty of businesses with too few Google reviews, no 24 hour answering service, an outdated website or no chat widget.

Pick your niche and stick with it. Bouncing from niche to niche will not give good results. Once you are in a niche, go all in to make it work, and once you have found one that works, stop the hunt and focus on scaling and perfecting it.